Terms of Service
Pursueit FZ LLC | www.pursueit.ae | Last Updated: 1 September 2026
Governed by the laws of the United Arab Emirates
1. General
The domain name www.pursueit.ae and/or the Pursueit mobile applications, jointly referred to as "Platform", is owned by Pursueit FZ LLC ("Pursueit" or "Company"). Please read these Terms of Service fully and carefully before using our Platform. Use of the Platform includes but is not limited to accessing, browsing, registering, listing, booking, and paying. By using the Website, you are deemed to have read and agreed to these Terms, which constitute your binding obligations with Pursueit. These Terms apply to all users of the Services, registered or otherwise.
The Platform will not deal with or provide any services or products in violation of applicable UAE law, UAE Cabinet Resolution implementing UN Security Council sanctions, or any sanctions designations issued by the UAE Executive Office for Control and Non-Proliferation.
2. Language
These Terms are provided in English. In the event of any conflict between an English version and any translation, the English version shall prevail. An Arabic version is available upon request at support@pursueit.ae.
3. Registration
If you choose to register with us, an Account will be created using Account Information (user ID, password, or equivalent security credentials). You must keep Account Information confidential. Any access through your Account is considered your access and you are solely responsible for all activity carried out through it.
You warrant that you are of legal age to enter into a binding contract under the laws of the UAE and your country of residence. Persons under 18 must use the Platform under parental guidance and supervision. We may close your Account if you no longer meet eligibility criteria, subject to your statutory rights under UAE Consumer Protection Law.
We may disable your Account at any time if you breach these Terms. Notify us immediately at support@pursueit.ae if you suspect unauthorised access. We grant you a limited, non-transferable, non-exclusive, revocable licence to use the Service for personal, non-commercial use.
4. Services
Pursueit operates as an independent principal marketplace. Service descriptions and activity details are provided by Partners and presented by Pursueit in good faith. Partners are solely responsible for the accuracy of their service descriptions. All prices displayed on the Platform are set by Pursueit and are inclusive of UAE VAT at 5% unless otherwise stated. Any changes to a booked service are to be agreed directly with the Partner, subject to Section 10.
5. Consumer Rights and Protections
Pursueit upholds your rights under UAE Federal Decree-Law No. 5 of 2023 on Consumer Protection. Nothing in these Terms limits rights you have under UAE law that cannot be waived by contract. As a consumer, you have the right to:
Where a right relates to the quality or delivery of a class, that obligation rests with the relevant Partner. Pursueit's obligation as a marketplace is limited to facilitating your booking and processing refunds where applicable. Where UAE consumer protection law provides more favourable rights, those rights apply.
6. Content
You agree not to copy, modify, or distribute Platform content, copyrights, or trademarks without our prior written consent. By submitting content, you grant us a non-exclusive, worldwide licence (for the duration of your active Account or until you request removal) to use, reproduce, publish, distribute, and display such content through the Platform and our affiliates' channels. We may remove or edit content that violates UAE law or these Terms. You remain solely responsible for content you post and warrant that it does not infringe third-party rights or contain unlawful information.
7. Intellectual Property
All intellectual property on the Platform is owned by us, our Partners, users, or licensors. Use of the Platform grants you no rights in any such intellectual property. Feedback or suggestions you provide may be used by us without obligation to compensate you.
8. Third-Party Services
The Platform may contain links to third-party websites or resources. You access these at your own risk. We are not responsible for their content, functions, accuracy, or legality, and their inclusion does not imply our endorsement.
9. Rules of Conduct
You agree not to use the Services for any purpose prohibited by these Terms or applicable UAE law. You must not distribute content that: infringes any patent, trademark, copyright, or other right; is false, misleading, or inaccurate; is unlawful, abusive, defamatory, fraudulent, obscene, or contravenes UAE Federal Decree-Law No. 34 of 2021 on Combating Rumours and Cybercrime; or contains viruses, malware, or other harmful code.
10. Reasonable Use of the Platform
Pursueit’s Platform is designed to connect customers with activity and class providers in a manner that is fair, efficient, and sustainable for all users, Partners, and the Platform itself. By using the Platform, you agree to do so in a reasonable and good faith manner consistent with its intended purpose, in accordance with UAE Federal Decree Law No. 25 of 2025 on Civil Transactions and the good faith obligations it imposes on all contracting parties.
Without limiting the generality of the above, use of the Platform is considered unreasonable where a customer:
Pursueit reserves the right to take proportionate action where it determines that a customer’s use of the Platform is unreasonable, including restricting access to certain features, requiring bookings to be non-refundable, or suspending the account in accordance with the Termination of Access clause. Pursueit will notify the customer before taking such action and will provide an opportunity to respond. This clause does not affect any statutory rights the customer holds under UAE Consumer Protection Law that cannot be waived by contract.
11. Communications and Service Variations
By using the Platform, you consent to receive service-related communications electronically in accordance with UAE Federal Decree-Law No. 26 of 2023 on Electronic Commerce, including booking confirmations, payment receipts, account notifications, WhatsApp updates, and review requests. These are necessary for delivery of the Services and do not require separate consent. Marketing or promotional communications will only be sent where you have given prior consent, withdrawable at any time by contacting support@pursueit.ae. You are responsible for keeping your contact details updated on the Platform.
Service Variations via Digital Channels:
Where a Partner contacts you directly to agree a change to a confirmed booking — including rescheduling, venue change, or instructor substitution — and you confirm acceptance via any digital channel (WhatsApp, SMS, or email), such acceptance constitutes a binding variation. Pursueit may rely on digital message records as evidence. If you do not agree to a proposed change, notify us at support@pursueit.ae within 24 hours.
12. Payments, Refunds, Changes, and Invoicing
Payment Authorisation:
By using a payment method, you confirm you are authorised to use it. All payments are in AED inclusive of UAE VAT at 5%. We accept: Visa and Mastercard; Apple Pay and Google Pay; and BNPL via Tabby and Tamara (subject to their terms and eligibility).
Payment Processing:
Your payment method is charged immediately upon booking confirmation. BNPL instalment schedules are governed by the provider's own agreement. We are not responsible for loss or charges from third-party payment processing beyond our control.
BNPL Eligibility and Declined Applications:
BNPL options are subject to eligibility assessment by Tabby or Tamara. Pursueit is not responsible for declined applications. No booking is confirmed until payment is successfully processed. If declined, please select an alternative payment method.
Disputed Transactions:
If a transaction is disputed in violation of these Terms, we may report the matter to UAE authorities and suspend your Service access pending investigation.
Cancellation Policy:
Cancellation terms vary by class type and will be clearly displayed at the time of booking. Your statutory rights under UAE Consumer Protection Law (Federal Decree-Law No. 5 of 2023) are fully preserved.
Cancellation Channels:
All cancellation requests must be submitted through your Pursueit user dashboard at www.pursueit.ae or by email to support@pursueit.ae. This applies to all booking types. Requests submitted via WhatsApp, phone call, social media, or any other channel will not be processed and will not be considered a valid submission for refund purposes.
Fixed Date and Time Classes
Subject to the cancellation policy displayed at booking. Where cancellations are permitted, they must be requested before the designated cut-off date and time through the channels stated above. The cut-off date and time for each class will be clearly displayed on the booking page prior to purchase.
Multi-Session Packages and Bundles
Prior to Commencement:
If you wish to cancel a multi-session package before any sessions have taken place, you may request a full refund within seven (7) days of purchase or up to 48 hours before the first scheduled session, whichever occurs first.
After Commencement:
Once the first session has taken place, or the initial 7-day refund window has passed, multi-session packages are non-refundable, except where a service was not delivered as described or Pursueit or a Partner cancelled without providing a suitable alternative.
Package Validity:
Each package is valid for the duration specified at purchase (e.g. 30, 60, or 90 days), beginning on the date of purchase. Sessions not completed within the validity period lapse and are not eligible for a refund, credit, or rescheduling. This applies to both unstarted and partially used packages.
Partner or Pursueit Cancellations:
Where a Partner or Pursueit cancels a confirmed booking and no suitable alternative is agreed, Pursueit will issue a full refund within 7 to 10 business days of becoming aware, whether notified by the Partner or by you. Card or wallet payments return to the original payment method. BNPL reversals are processed within 7 to 10 business days, subject to the provider's own processing timeframes. Gift Voucher payments are refunded as account credit.
Partner Cancellation Under 24 Hours:
Sessions cancelled by a Partner with less than 24 hours notice are automatically reinstated to your package. The Partner or Pursueit will notify you by email or WhatsApp as soon as possible.
Partner-Initiated Changes or Rescheduling:
Treated as a Partner cancellation. The Partner must first seek a suitable alternative time. If none is agreed, the session is reinstated to your package or refunded per the Partner Cancellation clause above.
Instructor Non-Attendance (At-Home and Private Sessions Only):
Where a confirmed at-home or private session does not take place due to instructor non-attendance, the Partner or Pursueit will arrange a replacement at no additional cost. If a replacement cannot be arranged, the session is reinstated to your package. In exceptional circumstances, a refund may be considered at Pursueit's discretion. In disputes, Pursueit may request a time-stamped arrival record from the instructor. For Partner venue classes, attendance records and disputes are managed by the Partner.
Venue and Location Responsibility:
For at-home or private sessions, securing venue access is solely your responsibility. You are booking an instructor's services, not a physical space. You must arrange all required access, visitor passes, or gate clearances before the instructor's arrival. If the instructor cannot access the location, the session is marked as completed and is not eligible for a refund or rescheduling.
Exceptional Circumstances:
Where a class cannot proceed due to exceptional circumstances attributable to Pursueit or a Partner, we will cancel and offer a pro-rata refund or credit. We are not liable for indirect, incidental, or consequential damages.
Invoicing and VAT:
Pursueit collects 100% of payment as principal and issues VAT invoices under Pursueit's name in compliance with UAE Federal Decree-Law No. 8 of 2017, either through our Platform or via authorised third-party invoicing systems used by Pursueit. Your invoice is sent to your registered email immediately upon purchase and is available from your dashboard.
Exceptional Payment Methods:
In exceptional cases, we may accept payment by bank transfer or cash. These are not standard options and are subject to prior written agreement with Pursueit. Cash payments will be evidenced by a written receipt issued by Pursueit.
13. Gift Vouchers
These terms govern the purchase, use, and redemption of Gift Vouchers issued by the Platform. By purchasing or using a Gift Voucher, you agree to these terms.
Description:
Digital vouchers with a fixed monetary value, redeemable toward classes and packages on the Platform. May be purchased as gifts or for personal use.
Validity:
Valid for six (6) months from the date of purchase. Expired Gift Vouchers cannot be used, extended, or refunded under any circumstances. No exceptions apply.
Redemption:
Recipients must be registered on the Platform using the email provided by the buyer. Redeem via the "Redeem" button in the voucher email or by entering the code at checkout. Upon redemption, the voucher balance is applied to the selected booking. The booking is then subject to the standard validity and cancellation terms of that class or package. The Gift Voucher's 6-month clock stops at redemption.
Partial Redemption and Multiple Use:
If the class exceeds the voucher value, the remaining amount may be paid by standard payment methods. Vouchers may be used multiple times until the balance is depleted or the expiry date is reached, whichever occurs first.
Non-Transferable and Non-Refundable:
Gift Vouchers cannot be exchanged for cash or refunded once purchased, whether used in full, in part, or not at all.
Refunds on Voucher-Paid Bookings:
Where a booking paid by Gift Voucher is cancelled by Pursueit or a Partner with no suitable alternative, the amount is refunded as account credit to your Pursueit account. No cash refund will be issued for voucher-paid bookings.
Lost or Stolen:
We are not responsible for lost or stolen Gift Vouchers. Redeemed vouchers cannot be replaced.
Restrictions:
Gift Vouchers cannot be used to purchase other Gift Vouchers, cannot be purchased using BNPL methods (Tabby or Tamara), and are intended solely for booking classes on the Platform.
Class Unavailability:
Where a class becomes unavailable after voucher redemption, credit may be applied to an alternative class. Where no suitable alternative exists and the cancellation was caused by Pursueit or a Partner, the value is returned as account credit.
14. Referral Programme
15. Promotions, Offers, and Discounts
From time to time, Pursueit may offer promotional pricing, discount codes, limited-time offers, or other incentives on the Platform ("Promotions"). The following terms apply to all Promotions:
16. Cybersecurity and Misuse
You are responsible for protecting your device with appropriate security software. You must not introduce viruses, Trojans, worms, logic bombs, or other malicious material to the Platform. Unauthorised access to the Platform, its servers, or connected databases constitutes a criminal offence under UAE Federal Decree-Law No. 34 of 2021 on Combating Rumours and Cybercrime. We will report any such breach to UAE law enforcement, including by disclosing your identity. Your right to use the Platform ceases immediately upon any such breach. We are not liable for loss or damage caused by malicious material resulting from your use of the Platform.
17. Complaints Procedure
Please contact us first to resolve complaints directly. Submit complaints by email to: support@pursueit.ae. We aim to acknowledge complaints within 3 business days and respond substantively within 10 business days. If unresolved, you may escalate to: Dubai Economy and Tourism — Consumer Protection Department (www.dubaided.gov.ae) or UAE Ministry of Economy — Consumer Protection (www.economy.gov.ae). These rights are in addition to your right to seek legal remedies through the UAE courts.
18. Data Protection and Privacy
We protect your personal data in accordance with UAE Federal Decree-Law No. 45 of 2021 (PDPL). Our Privacy Policy at www.pursueit.ae/privacy-policy explains how we collect, use, protect, and transfer your data. By using the Platform, you acknowledge that you have read and understood our Privacy Policy.
19. Termination of Access
We may terminate your access at any time, with or without cause, effective immediately. To close your Account, contact support@pursueit.ae. Fees paid are non-refundable except where required by UAE Consumer Protection Law or where termination is caused by our breach. Provisions that by their nature survive termination shall continue to apply, including ownership provisions, warranty disclaimers, indemnity, and limitations of liability.
20. Terms of Sale
By purchasing any Services, Offers, or Offerings via the Platform, you agree to these Terms. Service descriptions and activity details on the Platform are provided by Partners and presented by Pursueit in good faith. Partners are solely responsible for ensuring their service descriptions are accurate, complete, and not misleading. The underlying service is delivered solely by the relevant Partner, who is independently responsible for its quality, safety, and fulfilment. Pricing displayed on the Platform is set by Pursueit and may change at any time without notice, but will not affect confirmed bookings. While Pursueit requires Partners to maintain valid licences and comply with applicable UAE law under their Partner Agreement, Pursueit does not independently audit Partner compliance and accepts no liability for a Partner's failure to meet those obligations.
21. Physical Activity, Health and Medical Conditions
By booking or participating in any service involving physical activity, exercise, or sport on the Platform, you confirm the following.
Health declaration:
You confirm that you are in good health and physically fit to participate in the booked activity. If you have any medical condition, injury, disability, or are pregnant, you must consult a qualified medical professional before booking or participating. You must also inform the relevant Partner directly before your session begins. Pursueit is a booking platform and is not in a position to assess your fitness to participate.
Assumption of risk:
You acknowledge that physical activities carry inherent risks including muscular injury, cardiovascular events, accidents, and adverse health events. By booking a Physical Activity Service, you voluntarily assume all such inherent risks.
Pursueit's role:
Pursueit does not supervise, instruct, or control the delivery of any service. Partners are solely responsible for the safe delivery of their services, the qualifications of their instructors, and the condition of their facilities and equipment. Pursueit accepts no liability for any injury, illness, medical incident, or adverse health event occurring during or in connection with a Partner-delivered service.
Your responsibilities:
You are responsible for: (a) accurately disclosing any relevant medical conditions or physical limitations to the Partner before each session; (b) following all safety instructions provided by the Partner and its instructors; (c) stopping participation immediately if you feel unwell, dizzy, in pain, or otherwise unable to continue safely; and (d) where a minor is participating, ensuring they do so under appropriate parental or guardian supervision and with relevant medical clearance.
Medical emergencies:
In the event of a medical emergency during a session, contact UAE emergency services immediately by dialling 998. Partners are responsible for maintaining appropriate first aid provision at their venues. Pursueit accepts no liability for a Partner's compliance or non-compliance with health and safety requirements.
Partner obligations:
Partners offering physical activity services are required under their Partner Agreement with Pursueit to maintain valid public liability insurance, obtain health declarations from participants, ensure qualified first aid provision, and comply with all applicable UAE health and safety regulations. This provision is for information only and does not create any direct obligation between you and Pursueit in respect of Partner compliance.
22. Warranty
To the extent permitted by UAE law, the Service and content are provided on an "as available" basis. We make no representations concerning the accuracy, copyright compliance, or legality of content accessed through the Services. Nothing in these Terms excludes or limits any mandatory warranties to which you are entitled as a consumer under UAE Consumer Protection Law (Federal Decree-Law No. 5 of 2023). Where your mandatory consumer rights conflict with these Terms, UAE law shall prevail.
23. Indemnification
You agree to indemnify and hold Pursueit, its officers, affiliates, successors, directors, agents, suppliers, and employees harmless from any claim or demand, including reasonable legal fees, made by any third party arising out of content submitted by you, your use of the Service, your violation of these Terms, or your violation of any rights of any other party.
24. Limitation of Liability
To the extent permitted by UAE law, we exclude all conditions, warranties, representations, or other terms which may apply to the Platform or its content, whether express or implied. In no event shall we, our directors, employees, agents, Partners, suppliers, or content providers be liable for: (i) use of, or inability to use, the Platform; (ii) use of or reliance on any content displayed on the Platform; or (iii) use of the services provided through the Platform. If you are a business user or Partner, we will not be liable for loss of profits, sales, business opportunity, revenue, business interruption, anticipated savings, or goodwill.
Nothing in these Terms shall limit or exclude our liability for: (i) death or personal injury caused by our own negligence as a platform operator; (ii) fraud or fraudulent misrepresentation by Pursueit; or (iii) any liability that cannot be excluded under applicable UAE law. For the avoidance of doubt, Pursueit is not liable for death, personal injury, or property damage arising from the acts or negligence of Partner service providers, who are solely responsible for the safe delivery of their services.
25. Applicable Law and Jurisdiction
These Terms are governed by the laws of the United Arab Emirates, including the UAE Civil Code (Federal Law No. 5 of 1985 as amended) and applicable federal legislation. The courts of the Emirate of Dubai shall have exclusive jurisdiction over any dispute arising out of or in connection with these Terms, and you consent to the jurisdiction and venue of such courts.
26. Severability
These Terms constitute the entire agreement with respect to the use of the Services. If any provision is found to be unenforceable or invalid under applicable UAE law, that provision will be limited or eliminated to the minimum extent necessary so that these Terms otherwise remain in full force and enforceable.
27. Modification
We may modify these Terms at any time. We will endeavour to provide reasonable prior notice of material changes by updating the Last Updated date at the top of this page and, where practicable, by a notice on the Platform. By continuing to use the Service after changes take effect, you agree to the revised Terms. If you do not agree, please stop using the Service. Changes to these Terms do not affect bookings already confirmed prior to the effective date of those changes, which continue to be governed by the Terms in force at the time of booking.
28. Force Majeure
We shall not be liable for any failure to perform our obligations where such failure results from causes beyond our reasonable control, including acts of God, natural disasters, pandemic, war, civil unrest, government action, power failure, or communications failure, as recognised under UAE Civil Code Article 273.
29. Assignment
These Terms are personal to you and may not be assigned, transferred, or sublicensed by you without our prior written consent. We may assign, transfer, or delegate our rights and obligations without your consent, provided this does not adversely affect your rights under these Terms.
30. No Waiver
Our failure to enforce any part of these Terms shall not constitute a waiver of our right to enforce it later. Any waiver by us must be provided in writing by an authorised representative to be binding.
31. Contact Us
For all enquiries, complaints, or data rights requests: Email: support@pursueit.ae | Address: in5 Tech, Dubai Internet City, Dubai, UAE. We aim to acknowledge all enquiries within 3 business days and respond substantively within 10 business days. If you do not agree with any provision of these Terms, you are not entitled to use this Platform or the Services.